Communication is a clinical skill (part 4)

Written by Miguel Ángel Díaz, Iván López Vásquez, Cindy Adams and Antje Blättner

As well as listening it is important to actively encourage the client to continue telling their story. Any behavior that has the effect of inviting clients to say more about the area they are talking about is a facilitative technique. At the beginning of the consultation our objective is to obtain as wide as possible an understanding of the patient’s problem or needs and the client’s agenda before exploring any one problem or issue in greater detail. As we discussed earlier, open-ended questions enable us to encourage the client to tell his story before we drill down into more detail.

Article

Reading time5 - 15 min
Communication is a clinical skill (part 4)

Key Points

Group 15 1

Any behavior that has the effect of inviting clients to say more about the area they are talking about is a facilitative technique.

Facilitative responses

Facilitative responses are both verbal and non-verbal communication skills and they include:

  • Encouragement
  • Silence
  • Sharing of your thoughts
  • Echoing
  • Reflective listening or paraphrasing

Encouragement

Along with head nods and facial expressions, attentive listening signals clients to continue their story and it demands that we refrain from interrupting when they are speaking. Neutral facilitative comments might sound like:

  • “uh-huh”, “go-on”, and “yes”.

Silence

For the most part verbal facilitation provided to clients is less effective unless it is followed by silence on the veterinarian’s behalf. Longer periods of silence are especially important when a client is having difficulty expressing himself, gathering his thoughts or trying to deal with difficult news regarding the patient. If the silence starts to feel uncomfortable it’s best to check in by reflecting on what you are seeing or sensing by your sensory acuity to his non-verbal communication:

I’ve given you a lot of information just now. Would you be willing to share your thoughts.

Sharing your thoughts

Sharing why you are asking certain questions is an excellent way to invite the client into your train of thought and encourage him to participate.
Figure 1. Sharing why you are asking certain questions is an excellent way to invite the client into your train of thought and encourage him to participate.© Shutterstock

Sharing why you are asking certain questions is an excellent way to invite the client into your train of thought and encourage him to participate (Figure 1):

Sometimes when a cat starts peeing outside the litter box it can be a sign of stress. I’m wondering if you think this might be what’s going on with Squeaky?

It is also useful to let clients know the reasoning behind your line of inquiry. Assume that the client came to your clinic to have her rabbit euthanized. The rabbit was a gift to her children from her former husband and she is tired of caring for it. You might be thinking about options for re-homing the rabbit and embark on taking a history. You notice that the client is getting frustrated and giving you short, curt answers to your question. Sharing your thinking at this stage might sound like this:

You must be wondering why I’m asking all of these questions about Fluffy when you are really just wanting me to euthanize her. Our practice does not euthanize healthy animals so I want to get an idea about Fluffy’s health in the event that we can come up with another home for her. Does this make sense to you?

Echoing

Echoing involves repeating the last few words that a client said. For example:

  • Client:I have a lot of money and time tied up in breeding these Devon Rex cats and I really need to maintain a good reputation as my cattery is new to the community.
  • Veterinarian: You sound concerned… You have a lot tied up for sure (echoing).
  • Client:Yes, for sure. I really wanted to breed these Devon Rex cats because they are high demand. Now that this last litter has some upper respiratory infection I’m super concerned about my cattery not to mention reputation. I’ve got to get these kittens healthy.

Veterinarians often worry that echoing sounds contrived or awkward, but this facilitative response is easily taken up by clients. In the example above, echoing opened up the conversation to the point that the veterinarian learned that the client is anxious and committed to taking good care of the patients.

Reflective listening or paraphrasing

Now we turn our attention to facilitative responses that are essential for more detailed information gathering. Reflective listening involves restating in your own words what you heard the client say:

 “Just to be sure I heard you correctly, you were able to give her 2 doses of her medication yesterday but today she put up a fight and you weren’t able to give her the medication.

OR, the feelings behind what the client has said:

 “It sounds like you are worried that he might be blocked again.

In either case the client is in a position to add, clarify and correct what we heard or assume they are feeling. In other words, reflective listening is a diagnostic aid in addition to a demonstration of your interest in what the clients is saying and your desire to understand what the client is saying. This particular skill is intended to sharpen rather than just confirm understanding and therefore tends to be more specific than the original message.

It’s important to note that it can be counter productive to move too quickly to reflective listening if the client has not had full opportunity to tell her story.

 

Miguel Ángel Díaz


DVM

Spain

Miguel received a degree in Veterinary Science in 1990. After working at several clinics he opened his own clinic in 1992 which grew from a two-person office to a 24/7 hospital with 17 employees. After running his hospital for 25 years, he handed it over to his team in 2017 in order to concentrate exclusively on his great passion: coaching.

Miguel is the director of the company New Way Coaching, aimed at helping veterinarians become better leaders. He has been educating and training veterinarians in Europe, Latin America, and Asia since 2009 in leadership, motivational techniques, effective communication, handling objections, conflict resolution, influence and persuasion. He spends his days giving individual coaching sessions, private training for his clients’ teams, and workshops and conferences for major veterinary sector companies.

Miguel is an International Coach Certified by the International Coaching Community and the Center for Executive Coaching (USA). He is a Certified Trainer for Edward de Bono’s Six Thinking Hats.

He has been an international speaker at conferences in over 10 countries on three continents. He is the author of the book “7 Keys to Successfully Running a Veterinary Practice”, which has been translated into English, Polish, Chinese and Italian.

Iván López Vásquez


DVM

Chile

Iván comes from a family of veterinarians; his father and older brother share the same passion. He obtained his degree from the Universidad de Concepción in 1991, worked a few years at a small clinic and then shifted his career towards sales and marketing, holding several positions at multinational companies in the domestic pet market in his native country.

Since 2008 he has been the executive director of Vetcoach, a business and organizational consulting company that specializes in the pet veterinary sector in Latin America, where his vision is to create “a new standard for the veterinary world”.

Iván has studied marketing, innovation, coaching and positive psychology. Today he is a strategic business consultant in organizational development and innovation, an ORA Coach (Organizational Role Analysis), creator of initiatives to improve the well-being (happiness) of veterinary students and qualified veterinarians, as well as high-value training programs for veterinary companies and their teams on subjects such as management, wellbeing, communication skills and positive leadership.

Iván has written several management articles for veterinary journals and is an international conference speaker in Latin America.

Cindy Adams


MSW, PhD

Canada

Cindy Adams is Professor in the Department of Veterinary Clinical and Diagnostic Sciences at the University of Calgary, Veterinary Medicine, where she developed and implemented the Clinical Communication Program in Calgary’s new veterinary school. She honed her professional understanding of human-animal relationships serving from 1980-1992 as a social worker in child welfare, women’s shelters and the justice system. Animals were frequently involved in that work. Combining the very different perspectives gained from her experiences in social work and a doctorate in veterinary epidemiology, she became a faculty member at the Ontario Veterinary College, University of Guelph (1996-2006). There she designed and directed the first veterinary communication curriculum in North America and pioneered a research program regarding communication in veterinary medicine.

She helped initiate the Institute for Healthcare Communication, Bayer veterinary communication project. Her research has focused on communication education, veterinary-client communication in large and small animal contexts, animal welfare, companion animal death and human grief. Founder of the International Conference on Communication in Veterinary Medicine, co-author of Skills for Communicating in Veterinary Medicine she has presented widely and advised veterinarians, veterinary practice teams and veterinary educators throughout North America, Europe, Australia and the Caribbean.

Antje Blättner


DVM

Germany

Dr. Blaettner grew up in South Africa and Germany and graduated in 1988 after studying Veterinary Medicine in Berlin and Munich. She started and ran her own small animal practice before undertaking postgraduate training and coaching course at the University of Linz, Austria and then founded “Vetkom”. The company provides training to veterinarians and veterinary nurses in practice management in subjects such as customer communication, marketing and other management topics. Dr. Blaettner also is editor for two professional journals, “Teamkonkret” (for veterinary nurses) and “Veterinärspiegel” (for veterinarians). 

Access the PDF of the issue

Share on social media